Afternoon Networking & Refreshment Break

Afternoon Networking & Refreshment Break

On the 6th September at 16.00 a premium corporate networking opportunity for Canadian, Irish and Latvian businesses and those with an affinity to these countries, even if it’s just for the day!

Welcome to the Afternoon Networking & Refreshment Break hosted by the Irish Latvian Chamber of Commerce and its member – Embassy of Canada to Latvia in Riga.

‘’Craft Distilling: Conveyors of Authenticity and Heritage, or Simply Marketing Hype?’’

The use of “authentic”, “craft” or “local” are increasingly employed as ways in which companies are establishing and growing the market share of their products.  But what do these words really mean?  Find out how marketeers, businesses and their stakeholders perceive these terms and what the range of interpretations implies!

Guest Speaker: Brent McKenzie, Associate Professor, University of Guelph

Academic Memberships Association for the Advancement of Baltic Studies (AABS) European Marketing Academy (EMAC), Industry Experience January 1996 to 2002: Self Employed: Business Consulting Practice Work Focus: Business Analysis, Project Management, Research and Operational Improvement Research Interests Transition Economies (Baltic States), Service Quality, Retail Practice, Marketing and Retail History, Dark Tourism, Tourism Trail Development, Cross Cultural Research Issues, Marketing Metrics.