Business Luncheon ”Drive Electric Latvia”, 20th March 2014

Business Luncheon ”Drive Electric Latvia”, 20th March 2014

For about six months, the idea of developing a program in Latvia called “Drive Electric Latvia” has been progressing. This is essentially a marketing initiative using electro mobility as a catalyst to increase electric vehicle adoption and to increase inbound tourism.

This program is loosely based upon the “Drive Electric Orlando” program, but is better in a number of dimensions.

Mobile technologies will be exploited for directions to EV charging stations at hotels and attractions. RFID and/or NFC (Near Field Communication) from the mobile device will be used to authorise electricity free of charge to DEL program subscribers.

Ireland already has a head start with an installed base of EV charging stations. But Latvia could catch up quickly with destinations and attractions installing simple charging stations using the forthcoming KPFI program with subsidies for hardware and installation of between 50 and 70%.

Experts will address:

• Is Latvia ready for e-mobility
• How attractive is DEL to Latvia
• What benefits will this bring to the Latvian people

Our guest speakers will be Arturs Saveljevs, Director of Commercial Department SJSC RIGA International Airport, Armands Slokenbergs, Director Latvian Tourism Development Agency, Senan McGrath, Chief Technology Officer ESB ecars (Ireland). The panel discussion will be joined by Garry Martin, CEO M2C – leading manufacturer of EV chargers, and other experts.

Event will be moderated by Ashely Abraham, an internationally recognised eMobility expert in Latvia, Electromobility Consultant of Digital City Limited

*ILCC will charge participants who do not cancel their reservation by 18 March (Tuesday) at 17.00!